Alec Romano

Augmented
GTM Operator

Alec Romano

I build demand, fill pipeline, and scale revenue. Twelve years of full-funnel GTM execution across B2B and B2C. Scroll down to see what that looks like.

About Resume Works Clients Contact

About Me

Career Years
in Marketing

Brands
Represented

Software
Proficiencies

Professional
Certificates

Pipeline doesn't build itself. Revenue doesn't scale by accident. And a GTM motion doesn't hold together without someone who understands every layer of it, from ICP definition to closed-won attribution.

That's the lens I bring to every engagement. For 12 years, I've operated across the full GTM stack: demand generation, performance marketing, ABM, sales enablement, CRO, content syndication, RevOps, and beyond. I've owned the number at companies ranging from lean D2C startups to acquisition-stage B2B technology firms.

What sets me apart is that I both think and execute. I've built drip campaigns, stood up CRM integrations, modeled LTV:CAC ratios, coordinated SDR alignment, and delivered pipeline reviews in the same week. That operational range makes me a force multiplier on any GTM team.

In a market where every dollar of CAC is scrutinized and the Rule of 40 governs investment decisions, the teams that win are the ones who connect creative to conversion and brand equity to bookings. That's exactly what I do.

Contact Me

My Resume

Over a 12-year career spanning B2B and D2C, I've owned the full GTM stack: demand generation, Account-Based Marketing (ABM), conversion rate optimization (CRO), Revenue Operations (RevOps), content syndication, and brand strategy. I've scaled D2C e-commerce to $6M+ in annual revenue, run performance marketing and paid media channels at 8x+ ROAS, and built CRM and MAP workflows with first-touch, last-touch, and multi-touch attribution (MTA) models that keep acquisition, retention, and expansion compounding quarter over quarter. My edge is that I operate at the strategic level and the execution level in the same week.

Proficiencies

Services

Paid Demand Acquisition

I run paid programs that are built to deliver pipeline, not just impressions. Every campaign is designed around a target CPL, a ROAS threshold, and a clear attribution model. When a dollar goes in, I know what came out.

Organic Demand & Content Authority

Organic search is the highest-trust, lowest-CPL acquisition channel available. I build content engines around high-intent keywords and technical SEO fundamentals that generate consistent inbound demand without incremental ad spend.

Organic Social & Community Growth

Organic social is where brand trust compounds before buyers are in any active sales conversation. I build content programs and community engines that generate social proof, expand ICP reach, and prime audiences for acquisition without paid amplification.

Retention & Expansion Marketing

Email and SMS are core LTV and retention channels in a D2C toolkit. The same lifecycle discipline strengthens B2B nurture and expansion efforts. I build behavioral automation sequences, segmented nurture programs, and lifecycle campaigns that convert first-time buyers into high-frequency customers.

Conversion Architecture

Conversion rate is a revenue lever, not a design preference. I approach every page as a testable hypothesis, running A/B experiments and funnel audits that remove friction and translate traffic into measurable revenue lift.

Revenue Intelligence & Attribution

Attribution surfaces where demand is building and where budget is leaking. I design reporting infrastructure that gives leadership real-time visibility into the metrics that actually drive allocation decisions, not vanity KPIs.

Revenue Systems & Lead Generation

Pipeline velocity depends on how well marketing and sales are connected. I design and implement lead generation systems, CRM configurations, and SDR enablement programs that keep the funnel moving from first touch to closed-won.

D2C & Marketplace Revenue Motions

Marketplaces like Amazon reward brands that understand their algorithms, their buyer behavior, and their advertising mechanics. I have built and scaled D2C and marketplace channels from the ground up, and I know how to win on both.

Field Demand Generation

Trade shows and conferences are concentrated B2B demand generation events. I plan around qualified lead targets, build booth systems that support field-level sales conversations, and execute with the discipline of a full-funnel campaign.

Earned Media & Brand Authority

Earned media compounds. A well-placed article in the right trade publication does more for buyer-committee credibility than most paid programs. I develop PR strategies that build brand authority in the verticals that matter most to the buying committee.

Revenue-Led Brand Strategy

Brand positioning is a demand generation infrastructure investment. A brand that is clearly differentiated, consistently expressed, and credibly positioned shortens sales cycles, improves NRR, and commands pricing power that generic competitors cannot match.

Account-Based Revenue Motion

ABM works when the message fits the account and the timing fits the buying stage. I identify high-value ICPs, develop account-specific messaging frameworks, and coordinate marketing and sales motions that compress multi-stakeholder deal cycles.

Impact-First Messaging

Copy that converts is written from the buyer's perspective, not the brand's. I write across the full funnel, from top-of-funnel awareness content to bottom-of-funnel sales enablement, grounded in the psychographics and vocabulary of the ICP.

GTM Visual Enablement

Every visual is a sales argument. I produce graphics, 3D renderings, and UX designs that communicate value, build brand trust, and accelerate decisions. When the asset is right, it does the work of a conversation before one ever starts.

Revenue Operations (RevOps)

GTM velocity is capped by the slowest process in the stack. I audit and rebuild MarTech infrastructure, automate repetitive workflows, and design RevOps processes that give teams more time for high-leverage work and less time fighting their own tools.

Revenue-Optimized Web Development

A website is a demand generation asset, not a brochure. I build on modern stacks with CRO baked in from the start: fast load times, clean information architecture, full-funnel content design, and conversion pathways that are tested, not assumed.

Education

2010 - 2014

Stony Brook University

Bachelor’s Degree, Creative Writing

Experience

2026 - Present

SyndiScale

Founder

Authored the category thesis for Vehicular Growth as a Service (VGaaS), a one-to-many outcome delivery model that brings enterprise-grade marketing, sales, customer success, and revenue operations (RevOps) to the local trade sector
Began development of an AI-native platform that captures intimate domain expertise, distills it into human-led GTM strategies, and uses Large Language Models (LLMs) to syndicate them for thousands of geographically separate businesses
Founded the first-ever VGaaS company and is now actively working with venture capital firms to secure pre-seed funding

2024 - 2026

Doliven Group

Fractional Marketing Director

Generated $8M+ for a growing Amazon 3P auto parts vendor, overseeing paid media strategy across Sponsored Products, Sponsored Brands, DSP, and Google Ads
Improved average Amazon detail page conversion rate by 61% with image stack enhancements and A+ content subjected to rigorous A/B testing
Engineered a scalable creative operations system incorporating custom Adobe ExtendScript automations and SalesLayer PIM, boosting a client's in-house graphics output by 315% through a 70% cut in asset production time
Restructured a client's GTM operations by replacing underperforming staff with a skilled offsite team, training new personnel to inherit a newly built revenue engine
Executed a highly targeted Account-Based Marketing (ABM) initiative for a renowned aerospace company, increasing engagement within top-tier defense and commercial aviation accounts by 43%
Guided research and digital strategy for a major US political campaign, maximizing acquisition of voters and donors through data-driven outreach

2023 - 2024

AEM

Senior Marketing Manager

Operated Central Semiconductor's marketing team during M&A, holding key metrics within 5% of pre-merger benchmarks throughout a six-month integration phase
Devised the "Reach New Heights" and "Yesterday's Trust" cross-channel campaigns, achieving ROAS of 7:1 and 6:1 respectively in competitive B2B markets
Executed print campaigns inside DENA, Electronics Sourcing, and Tech Briefs magazines, driving a 27% uplift in targeted segment penetration
Led trade show strategy across 3 continents, increasing qualified booth conversations by 32% and generating 250+ SQLs in aggregate

2021 - 2023

Fortem Technologies

Senior Marketing Manager

Launched the "Nothing Comes Close" integrated marketing campaign, which achieved a 16:1 ROAS and generated the highest volume of RFIs in company history
Rebuilt the company website from the ground up, increasing organic session volume by 412%, on-site conversion rate by 78%, and content marketing output by 97% within the first six months post-launch
Leveraged first-party data to power a custom scoring and routing model in Salesforce CRM that ranked leads by intent, improved MQL-to-SQL by 31%, and cut average speed-to-lead from four days to under 18 hours
Spearheaded SEO discoverability, compounding quarterly gains in impressions (37%+), clicks (23%+), and organic lead capture (25%+) every quarter without exception
Facilitated CVC and Series-B fundraising by developing a repeatable system for photorealistic and diagrammatic 3D assets, taking pitch decks to a whole new level
Helped secure placement in Forbes, Reuters, The New York Times, and Associated Press with a mix of earned media and sponsored content, raising interest among high-value corporate and government contacts
Led joint demand generation and co-marketing programs with partner teams at Toshiba and Rohde and Schwarz, opening qualified account introductions in three international defense markets

2018 - 2021

NutriGold

Marketing Manager

Drove omnichannel performance marketing, transforming a five-figure digital media budget into a 180% YOY increase in D2C acquisition
Engineered the company's first D2C e-commerce site, scaling the proprietary storefront to $6.2M in annual revenue while simultaneously expanding Amazon 1P sales
Architected a lead-capture strategy converting paid traffic into an owned audience of 90,000+ opted-in contacts, dropping blended CAC by 24% over a two-year period by reducing reliance on paid channels
Generated $310K in quarterly incremental revenue with lifecycle campaigns centered on up-selling, cross-selling, and coupon sequences to increase AOV and retention
Scaled a first-party 'Subscribe & Save' program to $3.4M in ARR, transforming occasional buyers into a predictable, high-LTV source of recurring revenue
Directed owned media that captured top SERP rankings for medium-KD, high-intent nutraceutical queries, ultimately dropping average CPL by 22%
Executed retail activation campaigns in brick-and-mortar stores, deploying die-cut signage that increased channel partner orders by up to 28% during promotions
Introduced an influencer and affiliate program across wellness, fitness, and parenting circles, driving $400K+ in attributed revenue and securing loyal customers at a 38% lower CAC than ad groups with the highest ROI

2016 - 2018

NutriGold

Graphic Designer

Designed packaging for 80+ SKUs across three product lines in D2C and retail formats
Contributed substantially to revised brand standards, creating a new design system called "Fresh Expressions" that anchored the company's channel expansion for years
Developed in-house 3D rendering capabilities that eliminated approximately $55K in annual photography costs and reduced new product launch timelines by 62%
Executed high-volume digital asset production for paid media and lifecycle marketing campaigns, utilizing multivariate creative testing frameworks to optimize direct-response performance across platforms and touchpoints
Rapidly transitioned from creative execution to strategic growth, taking early ownership of owned media and analytics to associate content with measurable revenue outcomes

2015 - 2016

VOXX International

Communication Designer

Applied personal experience in consumer electronics retail to help strengthen brand positioning as well as refine B2B and B2C messaging
Designed trade show collateral for both CES and SEMA, encompassing booth graphics and product booklets that streamlined sales engagements
Crafted impactful print materials for both sales enablement and retail support, including sell sheets, brochures, and point-of-sale displays
Owned marketing copy for a multitude of automotive technology brands including HomeLink, Rosen, Code Alarm, ADAS, and more
Contributed to catalogs, packaging, owner's manuals, and other deliverables for subsidiaries in consumer hardware and industrial electronics verticals

Download Resume

My Projects

These are not vanity projects. Each one solved a specific commercial problem: generate demand, improve conversion, shorten the sales cycle, or ship faster with fewer resources. Some were solo builds. Others were team-led initiatives I directed from brief to launch. Browse by category or scroll through to see the work in context.

All Paid Demand Acquisition Organic Demand & Content Authority Organic Social & Community Growth Retention & Expansion Marketing Conversion Architecture Revenue Intelligence & Attribution Revenue Systems & Lead Generation D2C & Marketplace Revenue Motions Field Demand Generation Earned Media & Brand Authority Revenue-Led Brand Strategy Account-Based Revenue Motion Impact-First Messaging GTM Visual Enablement Revenue Operations (RevOps) Revenue-Optimized Web Development

Clients

My career has been a fascinating journey through various industries including consumer electronics, aerospace and defense, dietary supplements, luxury goods, petcare, and more. Here are just a few of the brands I've touched, either as an employee or a contractor.

Disclaimer: Logos are used to symbolize present or past contributions, including work performed on behalf of third parties. All logos are the property of their respective owners. Materials subject to non-disclosure agreements remain confidential. No endorsement is implied.

Contact Me

First Name Last Name Company Title Phone Number Email Address Lead Source Message

Subscribe to promotional emails and updates