Augmented
GTM Operator
GTM Operator
Alec Romano
I build demand, fill pipeline, and scale revenue. Twelve years of full-funnel GTM execution across B2B and B2C. Scroll down to see what that looks like.
About Me
15
Career Years
in Marketing
in Marketing
39
Brands
Represented
Represented
66
Software
Proficiencies
Proficiencies
10
Professional
Certificates
Certificates
Pipeline doesn't build itself. Revenue doesn't scale by accident. And a GTM motion doesn't hold together without someone who understands every layer of it, from ICP definition to closed-won attribution.
That's the lens I bring to every engagement. For 12 years, I've operated across the full GTM stack: demand generation, performance marketing, ABM, sales enablement, CRO, content syndication, RevOps, and beyond. I've owned the number at companies ranging from lean D2C startups to acquisition-stage B2B technology firms.
What sets me apart is that I both think and execute. I've built drip campaigns, stood up CRM integrations, modeled LTV:CAC ratios, coordinated SDR alignment, and delivered pipeline reviews in the same week. That operational range makes me a force multiplier on any GTM team.
In a market where every dollar of CAC is scrutinized and the Rule of 40 governs investment decisions, the teams that win are the ones who connect creative to conversion and brand equity to bookings. That's exactly what I do.
My Resume
Over a 12-year career spanning B2B and D2C, I've owned the full GTM stack: demand generation, Account-Based Marketing (ABM), conversion rate optimization (CRO), Revenue Operations (RevOps), content syndication, and brand strategy. I've scaled D2C e-commerce to $6M+ in annual revenue, run performance marketing and paid media channels at 8x+ ROAS, and built CRM and MAP workflows with first-touch, last-touch, and multi-touch attribution (MTA) models that keep acquisition, retention, and expansion compounding quarter over quarter. My edge is that I operate at the strategic level and the execution level in the same week.
Proficiencies
Services
Education
2010 - 2014
Stony Brook University
Bachelor’s Degree, Creative Writing
Experience
2026 - Present
SyndiScale
Founder
- Authored the category thesis for Vehicular Growth as a Service (VGaaS), a one-to-many outcome delivery model that brings enterprise-grade marketing, sales, customer success, and revenue operations (RevOps) to the local trade sector
- Began development of an AI-native platform that captures intimate domain expertise, distills it into human-led GTM strategies, and uses Large Language Models (LLMs) to syndicate them for thousands of geographically separate businesses
- Founded the first-ever VGaaS company and is now actively working with venture capital firms to secure pre-seed funding
2024 - 2026
Doliven Group
Fractional Marketing Director
- Generated $8M+ for a growing Amazon 3P auto parts vendor, overseeing paid media strategy across Sponsored Products, Sponsored Brands, DSP, and Google Ads
- Improved average Amazon detail page conversion rate by 61% with image stack enhancements and A+ content subjected to rigorous A/B testing
- Engineered a scalable creative operations system incorporating custom Adobe ExtendScript automations and SalesLayer PIM, boosting a client's in-house graphics output by 315% through a 70% cut in asset production time
- Restructured a client's GTM operations by replacing underperforming staff with a skilled offsite team, training new personnel to inherit a newly built revenue engine
- Executed a highly targeted Account-Based Marketing (ABM) initiative for a renowned aerospace company, increasing engagement within top-tier defense and commercial aviation accounts by 43%
- Guided research and digital strategy for a major US political campaign, maximizing acquisition of voters and donors through data-driven outreach
2023 - 2024
AEM
Senior Marketing Manager
- Operated Central Semiconductor's marketing team during M&A, holding key metrics within 5% of pre-merger benchmarks throughout a six-month integration phase
- Devised the "Reach New Heights" and "Yesterday's Trust" cross-channel campaigns, achieving ROAS of 7:1 and 6:1 respectively in competitive B2B markets
- Executed print campaigns inside DENA, Electronics Sourcing, and Tech Briefs magazines, driving a 27% uplift in targeted segment penetration
- Led trade show strategy across 3 continents, increasing qualified booth conversations by 32% and generating 250+ SQLs in aggregate
2021 - 2023
Fortem Technologies
Senior Marketing Manager
- Launched the "Nothing Comes Close" integrated marketing campaign, which achieved a 16:1 ROAS and generated the highest volume of RFIs in company history
- Rebuilt the company website from the ground up, increasing organic session volume by 412%, on-site conversion rate by 78%, and content marketing output by 97% within the first six months post-launch
- Leveraged first-party data to power a custom scoring and routing model in Salesforce CRM that ranked leads by intent, improved MQL-to-SQL by 31%, and cut average speed-to-lead from four days to under 18 hours
- Spearheaded SEO discoverability, compounding quarterly gains in impressions (37%+), clicks (23%+), and organic lead capture (25%+) every quarter without exception
- Facilitated CVC and Series-B fundraising by developing a repeatable system for photorealistic and diagrammatic 3D assets, taking pitch decks to a whole new level
- Helped secure placement in Forbes, Reuters, The New York Times, and Associated Press with a mix of earned media and sponsored content, raising interest among high-value corporate and government contacts
- Led joint demand generation and co-marketing programs with partner teams at Toshiba and Rohde and Schwarz, opening qualified account introductions in three international defense markets
2018 - 2021
NutriGold
Marketing Manager
- Drove omnichannel performance marketing, transforming a five-figure digital media budget into a 180% YOY increase in D2C acquisition
- Engineered the company's first D2C e-commerce site, scaling the proprietary storefront to $6.2M in annual revenue while simultaneously expanding Amazon 1P sales
- Architected a lead-capture strategy converting paid traffic into an owned audience of 90,000+ opted-in contacts, dropping blended CAC by 24% over a two-year period by reducing reliance on paid channels
- Generated $310K in quarterly incremental revenue with lifecycle campaigns centered on up-selling, cross-selling, and coupon sequences to increase AOV and retention
- Scaled a first-party 'Subscribe & Save' program to $3.4M in ARR, transforming occasional buyers into a predictable, high-LTV source of recurring revenue
- Directed owned media that captured top SERP rankings for medium-KD, high-intent nutraceutical queries, ultimately dropping average CPL by 22%
- Executed retail activation campaigns in brick-and-mortar stores, deploying die-cut signage that increased channel partner orders by up to 28% during promotions
- Introduced an influencer and affiliate program across wellness, fitness, and parenting circles, driving $400K+ in attributed revenue and securing loyal customers at a 38% lower CAC than ad groups with the highest ROI
2016 - 2018
NutriGold
Graphic Designer
- Designed packaging for 80+ SKUs across three product lines in D2C and retail formats
- Contributed substantially to revised brand standards, creating a new design system called "Fresh Expressions" that anchored the company's channel expansion for years
- Developed in-house 3D rendering capabilities that eliminated approximately $55K in annual photography costs and reduced new product launch timelines by 62%
- Executed high-volume digital asset production for paid media and lifecycle marketing campaigns, utilizing multivariate creative testing frameworks to optimize direct-response performance across platforms and touchpoints
- Rapidly transitioned from creative execution to strategic growth, taking early ownership of owned media and analytics to associate content with measurable revenue outcomes
2015 - 2016
VOXX International
Communication Designer
- Applied personal experience in consumer electronics retail to help strengthen brand positioning as well as refine B2B and B2C messaging
- Designed trade show collateral for both CES and SEMA, encompassing booth graphics and product booklets that streamlined sales engagements
- Crafted impactful print materials for both sales enablement and retail support, including sell sheets, brochures, and point-of-sale displays
- Owned marketing copy for a multitude of automotive technology brands including HomeLink, Rosen, Code Alarm, ADAS, and more
- Contributed to catalogs, packaging, owner's manuals, and other deliverables for subsidiaries in consumer hardware and industrial electronics verticals
My Projects
Here’s a look at some of the work I’ve done over the years. Campaigns, websites, brand systems, content, and performance marketing initiatives across a mix of industries and audiences. Some were solo builds, while others were team efforts I led from the ground up. Each project reflects a different challenge, a different goal, and a different way of solving problems through thoughtful, intentional marketing. Dive in and explore the kind of work I do.
All
Paid Media & Ad Campaigns
Organic SEO & Content Marketing
Social Media Marketing
Direct Marketing
Conversion Rate Optimization (CRO)
Analytics & Reporting
Lead Generation & CRM Systems
E-Commerce & Marketplaces
Events & Trade Shows
Public Relations
Brand Strategy & Positioning
Account-Based Marketing (ABM)
Copywriting
Visuals (Graphics, 3D, UX)
Operations & Process Optimization
Web Development
Clients
My career has been a fascinating journey through various industries including consumer electronics, aerospace and defense, dietary supplements, luxury goods, petcare, and more. Here are just a few of the brands I've touched, either as an employee or a contractor.
Disclaimer: Logos are used to symbolize present or past contributions, including work performed on behalf of third parties. All logos are the property of their respective owners. Materials subject to non-disclosure agreements remain confidential. No endorsement is implied.