NutriGold Product Catalog

Year 2016
Client NutriGold
Project Codename Guarala
Technologies InDesign, Illustrator, Photoshop
Nailing The Aesthetic

Spearheading NutriGold’s first appearance in brick-and-mortar stores, the Fall 2016 Product Guide was an embodiment of the company’s new brand identity, culminating months of careful planning and anticipation.

On display at popular natural products outlets like Sprouts and Natural Grocers, its reception was immensely positive, planting the seed for a business venture that continues to bear fruit, growing larger by the day.

The book’s unique graphic style, which complements rustic textures with friendly and colorful oil paintings, quickly secured brand recognition among consumers. Its written copy comes from the heart, laying a strong foundation of trust — something the demographic values above all else.

Front and back covers are not shown because they were designed separately by a colleague.

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