Be Both Campaign

Örlö, a maker of algae-based omega-3 supplements, needed a campaign that captured their “no compromises” approach to nutrition. The solution? The “Be Both” campaign, spanning Amazon display ads and a redesigned Amazon Brand Store.

The core message, built around the word “and,” highlighted how Orlo delivers supplements that are both potent and practical, intelligent and natural, healthy and sustainable. Campaign copy, like “Potent AND practical, just like you,” directly addressed consumer frustration with the “either / or” dilemma of other supplements, reinforcing Orlo’s commitment to providing the best of both worlds. “Because nutrition shouldn’t be either / or” became a key theme, underscoring this philosophy.

The “Be Both” campaign wasn’t just about the product; it was about celebrating a mindset. Striking, unconventional imagery featuring individuals in their bare skin, holding Orlo bottles, visualized this connection. These intimate portraits emphasized the link between inner and outer well-being.