Örlö Impact Tracking

As a leading producer of algae-based omega-3 supplements, Örlö has a unique value proposition for both medically and ecologically conscientious customers. Spirulina algae has some notable advantages over fish oil in terms of body absorbtion. More importantly, it’s much more sustainable to farm than anchovies and other marine-based omega-3 sources.

Sustainability was already integral to Örlö’s marketing strategy, not to mention its entire business model. I took things a step further by integrating sustainability with its online shopping experience.

Each Örlö product has a clearly defined impact in terms of fish spared and emissions prevented, based on data about the fishing industry and fish oil supply chains. When a customer completes a purchase, the impact variables for each purchased item are automatically recorded, summed, and added to collective mission counters on display for everyone to see. Points are also attributed at the customer account level, laying the groundwork for an awesome loyalty program.

Here’s the kicker: all of this works seamlessly without a single third-party plugin or API. I hand-built the system to leverage native Shopify features only. And I’m talking about vanilla Shopify, not Shopify Plus.