Dealership Sales Enablement

Year 2017
Client Voxx International
Project Codename Rockdale
Technologies InDesign, Illustrator
Sales Enablement Under Constraint

Production deadlines in wholesale automotive distribution rarely pause for missing assets. When territory reps need sales slicks ahead of seasonal dealership buying cycles, you deliver with whatever source material is available.

For Rosen, the project demanded a complete product sheet turnaround in 48 hours using low-resolution legacy photography and limited copy assets. Rather than waiting for new studio photography, I cleaned and composited the product hardware, built a structured technical grid to anchor key specifications, and rewrote the selling points into clean, scannable bullet points for dealership service and parts managers.

The result delivered clean, presentation-ready collateral on a compressed timeline; solving a practical field enablement problem with resourceful production triage.

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