Full-Stack
Marketing Leader
Marketing Leader
Alec Romano
Welcome to my online portfolio. Scroll down to learn more about me and see examples of my work.
About Me
15
Career Years
in Marketing
in Marketing
39
Brands
Represented
Represented
66
Software
Proficiencies
Proficiencies
10
Professional
Certificates
Certificates
When your strategy and creative don’t speak the same language, your marketing stutters. You see it in the campaign that looks great but pulls weak numbers. In the landing page that ranks but doesn’t convert. In the ad that radiates brand energy, but doesn't resonate with buyers.
That’s what happens when strategic thinking and creative vision live on separate islands. I built my career to bridge that gap.
For nearly 15 years, I’ve worked across both strategy and creative. Not just toggling between them, but fusing them into a single, coherent approach. I shape positioning, write copy, design visuals, build flows, and launch campaigns where every element reinforces the next. Messaging, mediums, and mechanics in confident harmony.
Achieving this kind of cohesion wasn’t easy. Sustaining it requires intention. That’s why I stay hands-on by design. While other marketers move up and away from the work, I stick close to it on purpose… writing, designing, building, publishing… because that’s where insight turns into outcome. So, I not only direct ambitious projects, I can also execute them, from start to finish.
Strategy sharpens when it has personality. Creative stays grounded when it's shaped by purpose. And results go further when planning and execution move in sync. Wondering what that looks like? Let me show you.
My Resume
I’m a seasoned marketing leader uniting strategic thinking with deep operational knowledge to drive measurable outcomes. With over a decade of experience in both B2B and B2C industries, I’ve successfully led cross-functional teams, launched high-impact campaigns, invented scalable processes, and driven continuous growth across diverse marketing landscapes.
Proficiencies
Services
Education
2010 - 2014
Stony Brook University
Bachelor’s Degree, English & Creative Writing
Experience
2023 - Present
Revolution Supply Co.
Digital Marketing Director
- Drove $8M+ in annual Amazon revenue, overseeing ad strategy across Sponsored Products, Sponsored Brands, DSP, and Google Ads to maximize traffic on-platform and off-platform
- Elevated Amazon detail page conversion by 61% with higher-quality photos, helpful infographics, and better branding
- Increased average paid search ROAS to a consistent 8:1 with rigorous keyword sculpting, negative match logic, and A/B tests
- Led organic SEO initiatives on Amazon, optimizing product listings, A+ content, and backend keywords to boost discoverability and establish sustained ranking gains
- Engineered a scalable creative production system by integrating PIM software with a custom InDesign/ExtendScript workflow, enabling rapid global updates and automated generation of hundreds of optimized assets — boosting output by 315%
- Expertly managed 100% remote, cross-functional teams, routinely surpassing objectives
2023 - 2023
Central Semiconductor
Senior Marketing Communications Manager
- Devised the “Reach Higher” and “Yesterday’s Trust” cross-channel campaigns, achieving ROAS of 7:1 and 6:1 respectively in highly competitive B2B segments
- Secured high-profile coverage in DENA, Electronics Sourcing, and Tech Briefs, resulting in a surge of inbound inquiries and heightened brand credibility within the engineering community
- Led trade show strategy across 3 continents, boosting floor traffic by 32% and generating 250+ qualified leads
- Initiated the first visual brand refresh in 20 years, improving conversion rate of sales enablement materials by 35%
- Directed marketing operations during acquisition by AEM Components, partnering closely with new leadership to align brand and campaign strategies with post-merger integration targets
2021 - 2023
Fortem Technologies
Senior Marketing Manager
- Conceived the successful "Nothing Comes Close" digital advertising campaign with an impressive ROAS of 16:1
- Secured earned and paid media coverage in Forbes, Reuters, The New York Times, and Associated Press, significantly boosting brand visibility and credibility in defense and aerospace sectors
- Developed and launched a brand new website emphasizing SEO, UX, and content marketing output, improving relevant metrics by 412%, 78%, and 97% respectively
- Directly led organic SEO efforts, driving significant gains in impressions (at least 37%), clicks (at least 23%), new users (at least 25%), and other key metrics every quarter
- Integrated Salesforce CRM with custom client-side tracking scripts to power a dynamic lead scoring model, enabling smarter email engagement and high-impact lead prioritization
- Led joint initiatives with partner marketing teams at Toshiba and Rohde & Schwarz
2019 - 2021
NutriGold
Marketing Manager
- Delivered consistent six-figure quarterly growth with lead nurturing campaigns, including promotions, abandoned cart reminders, and behavior-based automations
- Executed digital ad campaigns across search and social channels, increasing web traffic at strong ROI
- Developed and launched a highly successful e-commerce website that produced $6.2 million annually
- Maintained an editorial calendar, publishing wellness-focused articles to drive SEO, educate consumers, and position NutriGold as a thought leader in the natural products space
- Ran point-of-sale campaigns at brick-and-mortar retailers, including signage and promotional collateral, that increased in-store product sales by up to 28% during key promotional periods
- Managed influencer partnerships across wellness, fitness, and mothering niches, driving brand awareness and trust
2016 - 2019
NutriGold
Graphic Designer
- Designed and maintained all forms of product packaging including bottles, cartons, and slotted containers
- Made crucial contributions to rebranding by creating attractive new artwork, graphic styles, templates, color palettes, and icons
- Designed trade show collateral used at Natural Products Expo as well as other renowned industry conventions
- Mastered the art of 3D rendering to enhance marketing collateral with top-notch product photography
- Earned the respect of VP-level executives and gradually rose to a middle-management position
2014 - 2016
VOXX International Corporation
Junior Communication Designer
- Designed trade show collateral that was distributed at CES, the most influential tech event in the world
- Created marketing materials for distribution at SEMA, the foremost global showcase for automotive accessories
- Crafted impactful sales enablement materials, including sell sheets, brochures, and more, to support product visibility and drive conversions at thousands of retail locations
- Wrote marketing copy for a multitude of VOXX brands including HomeLink, Rosen, Code Alarm, ADAS, and others
- Worked closely with an in-house team to strengthen brand strategy and refine messaging
My Projects
Here’s a look at some of the work I’ve done over the years. Campaigns, websites, brand systems, content, and performance marketing initiatives across a mix of industries and audiences. Some were solo builds, while others were team efforts I led from the ground up. Each project reflects a different challenge, a different goal, and a different way of solving problems through thoughtful, intentional marketing. Dive in and explore the kind of work I do.
All
Paid Media & Ad Campaigns
Organic SEO & Content Marketing
Social Media Marketing
Direct Marketing
Conversion Rate Optimization (CRO)
Analytics & Reporting
Lead Generation & CRM Systems
E-Commerce & Marketplaces
Events & Trade Shows
Public Relations
Brand Strategy & Positioning
Account-Based Marketing (ABM)
Copywriting
Visuals (Graphics, 3D, UX)
Operations & Process Optimization
Web Development
Clients
My career has been a fascinating journey through various industries including consumer electronics, aerospace and defense, dietary supplements, luxury goods, petcare, and more. Here are just a few of the brands I've touched, either as an employee or a contractor.
Disclaimer: Logos are used to symbolize present or past contributions, including work performed on behalf of third parties. All logos are the property of their respective owners. Materials subject to non-disclosure agreements remain confidential. No endorsement is implied.