Welcome to my online portfolio. Scroll down to learn more about me and see examples of my work.
When your strategy and creative don’t speak the same language, your marketing stutters. You see it in the campaign that looks great but pulls weak numbers. In the landing page that ranks but doesn’t convert. In the ad that radiates brand energy, but doesn't resonate with buyers.
That’s what happens when strategic thinking and creative vision live on separate islands. I built my career to bridge that gap.
For nearly 15 years, I’ve worked across both strategy and creative. Not just toggling between them, but fusing them into a single, coherent approach. I shape positioning, write copy, design visuals, build flows, and launch campaigns where every element reinforces the next. Messaging, mediums, and mechanics in confident harmony.
Achieving this kind of cohesion wasn’t easy. Sustaining it requires intention. That’s why I stay hands-on by design. While other marketers move up and away from the work, I stick close to it on purpose—writing, designing, building, publishing—because that’s where insight turns into outcome. So, I don’t only direct ambitious projects, I can also do them, from start to finish.
Strategy sharpens when it has personality. Creative stays grounded when it's shaped by purpose. And results go further when planning and execution move in sync. Wondering what that looks like? Let me show you.
I’m a seasoned marketing leader uniting strategic thinking with deep operational knowledge to drive measurable outcomes. With over a decade of experience in both B2B and B2C industries, I’ve successfully led cross-functional teams, launched high-impact campaigns, invented scalable processes, and driven continuous growth across diverse marketing landscapes.
In today's digital landscape, connecting directly with your audience is more crucial than ever. I craft targeted email campaigns and leverage other digital direct marketing channels to reach your ideal customers where they are. Let's build personalized experiences that drive engagement and deliver measurable results.
Here’s a look at some of the work I’ve done over the years. Campaigns, websites, brand systems, content, and performance marketing initiatives across a mix of industries and audiences. Some were solo builds, while others were team efforts I led from the ground up. Each project reflects a different challenge, a different goal, and a different way of solving problems through thoughtful, intentional marketing. Dive in and explore the kind of work I do.
